Case Studies
  • PRODUCT : Lanyards
  • CUSTOMER : Teams/Organizations/Special Events/Corporations
  • OBJECTIVE : To provide branding recognition while being useful in holding badges, keys, etc.
  • CATEGORY : Gameday, Branding, Awareness, Wearables
  • OVERVIEW : Lanyards are purchased by the Cotton Bowl committee for use on and for gameday/game events, pairing with badges makes for great name tag and ticket holders.
  • DISTRIBUTION : Fans, Bowl Sponsors & VIP members receive these lanyards for special events. These can also be purchased by vendors within the venue.
  • OUTCOME : Easy access to the fans ticket gave them a better experience and something that they are able to reuse over and over on a daily basis, viewing the team/sponsor repeatedly.
  • PRODUCT : Banner Pens
  • CUSTOMER : Colleges
  • OBJECTIVE : Orientation / Sports Schedule
  • CASE HISTORY
  • CATEGORY : Writing Instruments, Information
  • OVERVIEW : College buys Banner Pens with their team schedule, orientation information and important contact information.
  • DISTRIBUTION : The pens are distributed to freshmen for welcoming and providing information.
  • OUTCOME : College provides important information to their students with a useful item.
  • PRODUCT : Knit Acrylic Scarf/KAS-201
  • CUSTOMER :  Sports Team or Advertiser
  • OBJECTIVE :  Raise Excitement in Stands, Create Collectible Merchandise, Make Money (if reselling in gift shop)
  • CASE HISTORY
  • CATEGORY :  Gameday Promo/Giveaway or Premium Gift
  • OVERVIEW :  Team or organization will purchase the scarf, sometimes for specific groups such as season ticket holders, and give it away at a game. Often the purchase is actually made by an advertiser partner (sponsor) and their logo is included on the backside of the scarf.  Occasionally they are also sold at the gift shop instead of given away for free.
  • DISTRIBUTION :  Given at entry, sent with season ticket holder packages, or sold at gift shop
  • OUTCOME :  Fans feel like they have been given a great gift and will continue to wear it as it is unique and collectible.  This product is often a big seller so when sold in gift shops the product is often very profitable.  If purchased by a sponsor advertiser, they will continue to get impressions on their brand long after the giveaway date since the product is often kept and re-used.
  • PRODUCT :  FanFan/FF-100
  • CUSTOMER :  Sports Team or Advertiser
  • OBJECTIVE :  Raise Excitement & Noise in Stands
  • CASE HISTORY
  • CATEGORY :  Gameday Promo
  • OVERVIEW :  Generally used as a co-branded piece and paid by a sponsor advertiser, the front of the piece will have team marketing (such as “GO TEAM”) and the backside will have the advertiser’s marketing element.  Those behind the user of the piece will see the advertiser logo, adding brand awareness and impressions.
  • DISTRIBUTION :  Given at entry or placed on seats
  • OUTCOME :  Since product is TV-visible, often the FanFan gets impressions well beyond the actual event, but in general with at least 50% of the attendees of a given event receiving the piece, 95%+ of the attendees will see the advertiser’s logo.  An inexpensive way to create a significant number of brand impressions, especially if the event is televised.
  • PRODUCT : Buttons
  • POTENTIAL CUSTOMER : Political Campaign/Elementary Schools/Union
  • OBJECTIVE : Deliver a simple and succinct message or identify a person or group in an effort to organize
  • CASE HISTORY
  • CATEGORY : Identity, Awareness
  • OVERVIEW : Canvassers, campaigners and supports all wear the button identifying which candidate/party they support in an effort to organize a group, identify oneself in support of a team and to promote. Campaign sells the buttons to supporters to raise money for the campaign while obeying all applicable campaign laws.
  • DISTRIBUTION : Distributors must advertise as campaign specialists. Buttons are distributed to local campaign offices of the targeted region, and handed out to all volunteers and supports in order to promote and drive support.
  • OUTCOME : Supporters of the candidate/issue have a way to identify themselves with each other. They raise money. The candidate wins.
  • PRODUCT : Ribbons
  • CUSTOMER : School athletic association/sports clubs
  • OBJECTIVE : Award special efforts or achievements
  • CASE HISTORY
  • CATEGORY : High School Wrestling Tournament
  • OVERVIEW : Schools Athletic associations have predictable yearly budgets for award distribution – awards are given at all individual tournaments (track, wrestling, swimming, gymnastics). This is generally relationship based business.
  • DISTRIBUTION : The ribbons are sent to the association generally located in the state capital.
  • OUTCOME: Business is done in a timely manner, the distributor maintains a positive, lasting relationship and the kids have a lasting symbol of their successful efforts.
  • PRODUCT : Silicone Bracelets
  • CUSTOMER : Foundations supporting cancer research
  • OBJECTIVE : Generate money for research to cure disease
  • CASE HISTORY
  • CATEGORY : Awareness
  • OVERVIEW : Foundation tied to a major retail corporation asks for donations for the cause from each customer and awards the bracelet as a token of gratitude for each donation.
  • DISTRIBUTION : The bracelets are distributed to corporate sponsors who make them available for sale at their cash registers. All profits go back to the Foundation to fund their cause.
  • OUTCOME : The organization generated revenue to fund their cause, got their corporate sponsors involved and built enthusiasm and support for their cause.
  • PRODUCT : Headbands
  • CUSTOMER : Large Retail Brand
  • OBJECTIVE : Company incentive
  • CASE HISTORY
  • CATEGORY : Wearable Item
  • OVERVIEW : Company purchased the headbands to incentivize their employees during their training processes. Gifts are always a great way to motivate employees to stay longer & support their company.  
  • DISTRIBUTION : The headbands were distributed to employees as a gift inside a sales training kit.
  • OUTCOME : The company created employee unity while branding themselves through a simple wearable item.
  • PRODUCT : Rollabanas
  • CUSTOMER : Sports Team/Sponsor
  • OBJECTIVE : Raise excitement, support the team, promote sponsor, collectibles
  • CASE HISTORY
  • CATEGORY : Game-day Promos/giveaways
  • OVERVIEW : Team or sponsor will purchase the Rollabanas for game-day giveaways, sometimes for a specific group (seasonal ticket holders/kids club) and distribute them at the games.  Typically the advertising partner or sponsor will make the purchase for the team and put their logo on the backside of the banner.
  • DISTRIBUTION : Usually given at entry to the sporting event or is sold at team stores/gift shops.
  • OUTCOME : Great item! Fans get a fun gift/purchase that can be used to generate excitement and fan comradery during the game. This item is attractive enough to be noticed on TV if the event is being televised.  They have reach and staying power when kept as a collectible item.
  • PRODUCT : BamBams (Inflatable Noisemakers)
  • POTENTIAL CUSTOMERS : Corporate Sponsorships for Pro Sport Teams, & College Teams; a cheering product at High School Pep Rally’s; Cheering product for Political Campaigns
  • OBJECTIVE : Large marketing billboard; Generate Team Spirit & Fan Support, Cheer on the team
  • CASE HISTORY
  • CATEGORY : Game Day Promo / Event Promo
  • OVERVIEW : Provides great sponsorship opportunity for games as well fan support for a team.  
  • DISTRIBUTION :  Normally handed out upon entry into the event, but also can be sold at stadiums souvenir shops.
  • OUTCOME : Generates support for the team and brand awareness for the sponsor.
  • PRODUCT : Lapel Pins
  • CUSTOMER : Companies, Schools, Sports Teams, Non-Profit Associations
  • OBJECTIVE : Advertise a Company and the accomplishments of itself and its employees.
  • CASE HISTORY
  • CATEGORY : Service Recognition, Commemorative
  • OVERVIEW : Companies purchase the pins for their employees to recognize years of service or to commemorate milestones or anniversaries within the organization. These can be worn on clothing or used on lanyards.
  • DISTRIBUTION : The pins are given to employees in honor of their years of service with in the company.
  • OUTCOME : The employees feel a sense of pride in their accomplishments and the company gets to reward their employees.